Porsche Fitting Lounge China

Building on the Porsche car configurator we developed for events and trade shows, RedRabbit adapted the “phygital” concept for retail environments, enabling customers to interact with physical components. A key challenge was clearly conveying the color options available for a selected car model. We addressed this by translating a familiar UI design principle into the physical space: once a customer chooses a model, available exterior and interior colors illuminate, with the active selection glowing blue—mimicking a digital checkbox—to indicate it’s currently chosen.

Initially designed for a side room as a wall-mounted unit, the Fitting Lounge evolved into a freestanding version for the open atrium of Porsche dealerships, offering a more central location with more foot traffic. Today, over 20 installations are enhancing dealerships across China, showcasing RedRabbit’s ability to blend innovative design with practical retail solutions for Porsche customers.