Porsche Paint to Sample

In collaboration with the Porsche team in Stuttgart, we designed the Exclusive Corner of the Porsche Booth for the Shanghai Autoshow 2023. Our innovative concept featured 108 interactive "color frogs" alongside striking painted triangles forming the giant letters “PTS” (Paint to Sample). Visitors could press any color frog to trigger a dynamic display on a stretched screen, revealing the selected color’s name in English and Chinese, accompanied by a real-time rendering of a Porsche Taycan in that shade. This engaging setup seamlessly blended interactivity with Porsche’s bespoke color offerings.

Building on its success, we adapted the concept for the Guangzhou and Shenzhen autoshows, tailoring it to showcase different Porsche models. The versatility of our design not only highlighted the brand’s diverse product lineup but also reinforced our ability to create impactful, user-focused installations across multiple high-profile events. This project exemplifies our expertise in combining creativity, technology, and precision to elevate automotive experiences.