Siemens Nanjing Interactive Table

For Siemens’ new electronics factory in Nanjing, RedRabbit created an interactive table featuring a transparent screen, positioned at the start of the factory tour. Hosts use a physical ring to navigate a virtual camera through a digital twin of the facility, while an acrylic model of the production lines below highlights the camera’s real-time location. An innovative UI, integrated into the ring, allows seamless switching between educational chapters, enriching the visitor experience with interactive storytelling.

RedRabbit managed the entire project, from design and development to sourcing components and coordinating vendors—including screen suppliers, furniture makers, and touch foil providers. Despite the immense technical complexity, we delivered a cohesive, cutting-edge solution, showcasing our expertise in blending physical and digital innovation for Siemens’ state-of-the-art facility.